Free video audit · yours to keep

How much revenue is hiding in your email list?

Send me your store link and I record a personalized video going through your popup, your welcome flow, and every email a new subscriber gets. You see what to fix and in what order. The video stays yours, whatever you decide after.

New message compose
30-40%what top stores make from email
20 minrecorded for your store only
48hfrom signup to video
New messageinside the audit
To: Ecommerce founders
Subject: What the audit covers, piece by piece
01

Popup breakdown

Where your signup form loses people: the offer, the fields, the timing. With examples of what I would change.

02

Welcome flow review

I subscribe like a regular customer and review every email that reaches me in the first two weeks.

03

The math

An estimate of what your current setup leaves uncollected each month, based on your traffic and list size.

04

A fix list

What to change first, second, and third. Clear enough to hand to whoever runs your email today.

05

Context

How your funnel compares with stores that treat email as a main revenue channel.

06

~20 minutes

The full audit. Watch it once and you know exactly where you stand.

The problem

The real profit starts at the second order

Strong product, steady traffic, ads doing their job. The margin appears after the first order, and that is exactly where most brands go quiet.

Ads keep getting pricier

Meta and Google charge more every quarter to reach the same people. The brands that keep scaling are the ones earning after the click, from customers they already paid for.

The list sits idle

A typical store makes under 20% of revenue from email while the leaders sit at 40% and above. That gap is infrastructure, and it compounds every month it stays unbuilt.

Sends without a system

A welcome email from two years ago, a cart reminder, and campaigns when someone remembers. Every subscriber cost money to acquire, and most of them don't hear from you enough.

New messagethe system
To: Brands ready to fix retention
Subject: The EARN System, four stages between hello and reorder

One framework, four stages. Every subscriber moves through it, and every stage has one job: turning attention you already paid for into orders.

E
Entry point

Capture

Popups and signup forms tuned so the people joining your list are the ones likely to buy.

A
Attention

Get seen

Deliverability work and campaigns that land in the inbox and earn the open.

N
Nurture

Build trust

Welcome, cart, browse, and post-purchase flows that reach each customer right when they are ready to hear from you.

R
Revenue

Compound

Segmentation, winback, and retention that lift lifetime value month after month.

E · A · R · N. The list you already own, turned into the channel that pays you back.

How it starts

The first weeks, day by day

DAYS 1-7

Audit & setup

Klaviyo audit, deliverability check, brand and customer research, a 60 day roadmap. Your new popup goes live.

DAYS 7-30

Build

Core flows written, designed, and launched. First optimized campaigns go out. You get a progress update every week.

DAYS 30+

Optimize

Weekly tests across subject lines, timing, and segments. Whatever moves revenue gets doubled down on.

New messagedeliverables
Subject: Everything you get, done for you
Popup & signup formsBuilt for your offer, live in week one, tuned every month after.
Campaign calendarA planned rhythm of sends, each one segmented and tied to a goal.
Full flow buildoutWelcome, abandoned cart, browse, post-purchase, winback. Built once, improved continuously.
Klaviyo managementSetup, segments, list cleaning, and inbox placement, watched weekly.
Copy in your brand's voiceYour tone stays yours. The words come from your reviews, so every email reads the way your customers already talk.
Testing & reportingWeekly experiments and a plain language report on what moved and why.

One channel, fully handled. You run the company.

Track record

What the work has produced so far

$500K+revenue generated across client and affiliate projects
4+ yrsin email and performance marketing
1M+emails sent and managed
Top 10%performance marketer on ClickBank

Working with Ana completely changed how we handle clients. She set up a brilliant email system that stays in touch with them, recommends the exact hair products they need when they need it, and keeps them coming back. Our sales jumped right from week one.

R. · Ochiș Craft Studio · mero.ro/p/craft-studio

New messagesamples
Subject: Nine emails from my desk

A combination of own work and proposals put together for the brands shown.

Why Stalwarter

Senior attention on every send

Direct line

Every question goes straight to the person writing your emails. Answers come in hours.

A short client list

A handful of brands at a time, so yours gets full focus every single week.

Numbers on the table

You always know what went out, what it made, and what gets tested next.

Earned every month

Month to month terms. The results are what keep the engagement alive.

Who this is for

I take on a few brands at a time

This will work if

  • You run an ecommerce store with steady traffic
  • Paid acquisition works and you want each customer to be worth more
  • Your list has at least a few thousand addresses you rarely email
  • You can give access to your store and email platform for the audit
  • You think in quarters and want a channel that compounds

It will disappoint if

  • Your store is new and still finding what sells
  • You expect everything rebuilt and paying off within two weeks
  • Your margins are too thin for repeat purchases to matter
  • You want discount blasts sent to the whole list every day
  • You plan to resell the work to your own clients

When the roster is full, new brands go on a short waitlist.

FAQ

Questions founders ask

How is Stalwarter different?

You get one senior operator focused on email for ecommerce. The person on the call is the person writing your flows, designing your campaigns, and watching your numbers. Decisions happen fast because nothing travels through layers.

Why would I trust you with my list?

Fair question. Over $500K in revenue generated across the projects I have run, more than a million emails sent and managed, and a top 10% performance ranking on ClickBank. The audit also comes before any commitment, so you see exactly how I think before spending a cent.

What exactly do you handle?

The whole channel. Strategy, popup and signup forms, flow buildouts, campaign copy and design, Klaviyo, segmentation, deliverability, testing, and reporting.

How often will you email my list?

Most brands land between 8 and 16 campaigns a month. The exact rhythm depends on your list size, your catalog, and how much your audience wants to hear from you. Every send has a job.

What does it cost?

A monthly rate we agree on before starting, sized to your list and sending volume. Month to month, and you can adjust or stop whenever you need to. We put the exact number together on the call.

How quickly will I see results?

The popup usually goes live in week one and the first flows inside the first month. Most brands see the shift in email revenue within 30 to 60 days.

Do I need to be on Klaviyo?

It is where I work best and what I recommend for most stores. If you are on another platform we look at whether a migration is worth it, and if it is, I handle it.

New messagelet's talk
Ready when you are

Already know you want this handled?

Book a call. We go through your store and your list together, and you leave with a clear picture of what the first 60 days would change.

Book a call →